Coca-Cola in Africa

But Coca-Cola’s strategy goes deeper than the coat of red and white paint. The corporation is responsible for sales infrastructure, supplying signs, ice boxes, refrigerators (if electricity is available) and bottle openers. It encourages owners to pair the beverage with local snacks to create “combo meals.” It helps — usually just a man with a push-cart — make their routes more efficient. It teaches business skills and promotes entrepreneurship.

Read more

Source : Polis

Advertisements

#15 Collected Reading

Quote of the week

“To curb as if in fetters unbridled hopes and a mind obsessed with the future, and to aim to acquire riches from ourselves rather than from Fortune.” – Seneca

1. Gillard puts future on the line with radical plan for Australian carbon tax

“Australia generates more carbon pollution per head than any other developed country, thanks to its heavy reliance on coal-fired power stations. With a population of 22 million, Australia is responsible for 1.5% of global greenhouse gas emissions. By comparison, Britain, with nearly three times the population, produces just 1.7%.”

australia, environment, policy, politics

Source :The Guardian

2.Spelling mistakes ‘cost millions’ in lost online sales

“James Fothergill, the CBI’s head of education and skills, said: “Our recent research shows that 42% of employers are not satisfied with the basic reading and writing skills of school and college leavers and almost half have had to invest in remedial training to get their staff’s skills up to scratch.”

education,policy,technology,uk

Source : BBC


3. A grotesque symbol of starving Africa

“Increasing numbers of children are dropping dead on the long trek to refugee camps. Those who do get there are more severely malnourished than ever before. And, says the UN, the number of people under threat has now reached 11 million – equivalent to every man, woman and child in Belgium facing starvation. Thus, the chronic food crisis of the Horn of Africa edges with every hungry day towards full-blown famine.” 

africa,economics,policy,politics

Source : The independant

4. Forests soak up third of fossil fuel emissions

“Once deforestation and regrowth are taken into account, however, tropical forests have been essentially carbon neutral.”

environment,global,policy

Source : The independant

5. Pay as You Go with Smartphones 

“Should this technology take off, the cellphone could become the central repository of not just bank account information but coupons, loyalty points, and membership cards, allowing companies such as Google to route deals to cellphones at just the right time and place.”

Technology, Culture, Economic, Global, Mobile

Source : Business Week

Hope you like this collection. Please comment, share and most of all enjoy.

– Kaushik