Specifically, vs what they shared to their Facebook Timeline in part through the new Digg Social Reader Open Graph which has helped boost Facebook referral traffic by 67 percent. It discovered telling psychological trends in how people want to portray idealized versions of themselves.
According to Digg’s data,”Entertainment stories were 14 percent of all stories read but less than 4 percent of those added to the Timeline. Likewise, political stories comprise less than 2 percent of those added to a user’s Timeline but close to 10 percent of what people read”. Gaming was another content type rarely shared.
Source : Techcrunch