When someone says “digital strategy”, or just “strategy,” what comes to mind? You might think of strategic roadmaps, strategic pillars, ROI, KPI’s or a whole range of other deliverables and concepts that create a strategy.
Yet, today many of these tools are based on a foundation that is no longer true. Assuming consumer and business behaviors and activities are not going to change for 12 months is a vision of the past. In reality, the only constant is change and the rate of adoption of new forms of technology and consumer experiences are way in advance of any roadmap that tries to predict the future. So what can you do? This collection of articles looks at ways to become more agile, critiques best practices, and tries to help you avoid doing things that are actually destructive to your own success.
“Most of the challenges you’ll face will be with folks trying to make this bigger (because that’s easier), slower (because that’s easier too) or stalling (because that’s easiest).”
“The idea of purposefully introducing into my life a service designed to fragment my attention is as scary to me as the idea of smoking would be to an endurance athlete, and it should be to you if you’re serious about creating things that matter”
“By learning to act and iterate quickly in small ways, companies build their most sustainable competitive advantage: agility.”
“Designers bring this intuitive sense for what it [the assignment] means. They understand the power of delivering a great experience and how to treat a user as if they were guests in their own home,” says Gilbert, who’s also the company’s designated chief design evangelist.”
“The worst thing about estimates is that they push a company in the direction of doing work that’s estimable”
This is a collection of articles which look at the idea of using technology to build “smart” cities.
This can mean a wide variety of things, but at a high level can they build towards the “triple bottom line” of economy, environment, and social equity” as one of these articles states.
The effort builds on IBM’s Smarter Cities initiative, which is focused on how the strategic use of data and technology can drive sustainable growth and prosperity.
Is it naive to think that you can simply drop a building onto a community and expect them to reorient their lives around it? Gebbia answers that community centers have always been a strong part of Japanese culture; this effort in fact is simply piggybacking on government efforts to build new ones.
Cities around the world are getting bigger, fast. By 2015, there will be 22 metropolitan areas with populations of more than 10 million people. Around the world, some 180,000 people move into cities every day.
As AdAge reports, PlaceIQ and several other similar companies gather their information from mobile app location data (which most users allow access to when they download free mobile apps) or from geo-targeted mobile ads. Although the data is anonymized and not tied a specific user’s phone, it still creates a surprisingly complete picture of the visitors to the park.
Technology gives us new ways to think about addressing these questions. Many parking lots already have entry/exit counters. If we combine those with aggregated, anonymized location data from smartphones, we can get a pretty good idea of when and where parking spaces are available, without requiring operators to install new equipment.
First, the gathering of raw materials-both the materials of your immediate problem and the materials which come from a constant enrichment of your store of general knowledge. Second, the working over of these materials in your mind. Third, the incubating stage, where you let something beside the conscious mind do the work of synthesis. Fourth, the actual birth of the Idea-the “Eureka! I have it!” stage. And fifth, the final shaping and development of the idea to practical usefulness.
Source : A Technique for Producing Ideas
This theory implies that all objects communicate a message to people through five possible codes: paternal, maternal, childish, erotic, and birth/death.3 We can recognize many of these codes in the Alessi product family. Indeed, according to Alberto Alessi, Thanks to this epistemological
Design Driven Innovation by Roberto Verganti
Source : Design Driven Innovation