When someone says “digital strategy”, or just “strategy,” what comes to mind? You might think of strategic roadmaps, strategic pillars, ROI, KPI’s or a whole range of other deliverables and concepts that create a strategy.
Yet, today many of these tools are based on a foundation that is no longer true. Assuming consumer and business behaviors and activities are not going to change for 12 months is a vision of the past. In reality, the only constant is change and the rate of adoption of new forms of technology and consumer experiences are way in advance of any roadmap that tries to predict the future. So what can you do? This collection of articles looks at ways to become more agile, critiques best practices, and tries to help you avoid doing things that are actually destructive to your own success.
“Most of the challenges you’ll face will be with folks trying to make this bigger (because that’s easier), slower (because that’s easier too) or stalling (because that’s easiest).”
“The idea of purposefully introducing into my life a service designed to fragment my attention is as scary to me as the idea of smoking would be to an endurance athlete, and it should be to you if you’re serious about creating things that matter”
“By learning to act and iterate quickly in small ways, companies build their most sustainable competitive advantage: agility.”
“Designers bring this intuitive sense for what it [the assignment] means. They understand the power of delivering a great experience and how to treat a user as if they were guests in their own home,” says Gilbert, who’s also the company’s designated chief design evangelist.”
“The worst thing about estimates is that they push a company in the direction of doing work that’s estimable”