1. Say “no” to projects that take you further from rather than closer to your own creative goals, however flattering or lucrative. (Hugh MacLeod put it beautifully: “The most important thing a creative person can learn professionally is where to draw the red line that separates what you are willing to do, and what you are not.”)
Source : The Atlantic
This theory implies that all objects communicate a message to people through five possible codes: paternal, maternal, childish, erotic, and birth/death.3 We can recognize many of these codes in the Alessi product family. Indeed, according to Alberto Alessi, Thanks to this epistemological
Design Driven Innovation by Roberto Verganti
Source : Design Driven Innovation
2. Always prefer the plain direct word to the long, vague one. Don’t implement promises, but keep them.
Source : Letter of Note
Collected Reading 