If you ask me why I am willing to give away the valuable formula of this discovery I will confide to you that experience has taught me two things about it: First, the formula is so simple to state that few who hear it really believe in it.
Second, while simple to state, it actually requires the hardest kind of intellectual work to follow, so that not all who accept it use it.
– A Technique for Producing Ideas by by James Young
This theory implies that all objects communicate a message to people through five possible codes: paternal, maternal, childish, erotic, and birth/death.3 We can recognize many of these codes in the Alessi product family. Indeed, according to Alberto Alessi, Thanks to this epistemological
Design Driven Innovation by Roberto Verganti
Source : Design Driven Innovation
The story of the project’s origins is shrouded in mystery, but what is known is that, because the residents couldn’t decide on what they wanted to build, they made three rules. The first was that, not only would they build without any plan or blueprint, they would not discuss the direction of the project at all. Second, when they were on the building site, no one was allowed to speak — at all. Third, the building would never be completed, because anyone at any point could decide to take it in a new direction.
Source : Polis
For years the Bauhaus building was known to the wider world mostly through a few black-and-white photographs that stress its more easily copied details, but miss the point that it was a framework for the creative energy of the school.
Source : The Guardian
2. Always prefer the plain direct word to the long, vague one. Don’t implement promises, but keep them.
Source : Letter of Note
Routine is really important. However late you went to bed the night before, or however much you had to drink, get up at the same time each day and get on with it. When I was composing [the opera] Anna Nicole, I was up at 5 or 6am, and worked through until lunch. The afternoon is the worst time for creativity.
Source : The Guardian
Collected Reading 