Coca-Cola in Africa

But Coca-Cola’s strategy goes deeper than the coat of red and white paint. The corporation is responsible for sales infrastructure, supplying signs, ice boxes, refrigerators (if electricity is available) and bottle openers. It encourages owners to pair the beverage with local snacks to create “combo meals.” It helps — usually just a man with a push-cart — make their routes more efficient. It teaches business skills and promotes entrepreneurship.

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Source : Polis


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