Quote of the week

In one year, Philip Morris spent $60 million on charitable programs and then another $108 million advertising the fact that they had done so.

– Life Inc : Douglas Rushkoff


Fairtrade: Is it really fair?

“My local group of 80 members signed up to Fairtrade at an important time. It was at the point when farmers here were thinking of stopping producing bananas; we just couldn’t compete. Farmers here get almost double the rate for a box of bananas under Fairtrade and also a $1 premium per box. This has given me some stability to borrow from the bank and I set up a preschool for 34 children in my area.

Read more

Source : Independent  

Coca-Cola and Nestlé target new markets in Africa

“I have heard cocoa beans are used to make a kind of food young children love. People say the taste is sweet,” the 25-year-old said, standing in an orchard full of yellow cocoa pods.

Read more

Source : Guardian

Al Jazeera to relaunch citizen media platform Sharek

Last year Al Jazeera’s head of social media Riyaad Minty told the media140 conference in Barcelona that during the Arab Spring Sharek was receiving up to 1,600 videos a day at its peak, which he said prompted the broadcaster to work on building its resources to be able to deal with and verify this material.

Read more

Source : www.journalism.co.uk

Tim Berners-Lee: demand your data from Google and Facebook

He said he was also concerned about the rise of relatively restrictive smartphones, at the expense of PCs or Macs. “One of the things I like about the computer that I use is that I can write a program on it or I can download a program on to it and run it. That’s kind of important to me, and that’s also kind of important to the whole future of the internet … obviously a closed platform is a serious brake on innovation.”

Read more

Source : The Guardian 

Olympics 2012: branding ‘police’ to protect sponsors’ exclusive rights

Britain already has a range of legal protections for brands and copyright holders, but the Olympic Games demand their own rules. Since the Sydney Games in 2000, the International Olympic Committee (IOC) has required bidding governments to commit to introducing bespoke legislation to offer a further layer of legal sanction.

Read more

Source : Guardian