In one year, Philip Morris spent $60 million on charitable programs and then another $108 million advertising the fact that they had done so.
– Life Inc : Douglas Rushkoff
Category: 58 CR – Cultural brand management
Fairtrade: Is it really fair?
“My local group of 80 members signed up to Fairtrade at an important time. It was at the point when farmers here were thinking of stopping producing bananas; we just couldn’t compete. Farmers here get almost double the rate for a box of bananas under Fairtrade and also a $1 premium per box. This has given me some stability to borrow from the bank and I set up a preschool for 34 children in my area.
Source : Independent
Coca-Cola and Nestlé target new markets in Africa
Al Jazeera to relaunch citizen media platform Sharek
Last year Al Jazeera’s head of social media Riyaad Minty told the media140 conference in Barcelona that during the Arab Spring Sharek was receiving up to 1,600 videos a day at its peak, which he said prompted the broadcaster to work on building its resources to be able to deal with and verify this material.
Source : www.journalism.co.uk
Tim Berners-Lee: demand your data from Google and Facebook
He said he was also concerned about the rise of relatively restrictive smartphones, at the expense of PCs or Macs. “One of the things I like about the computer that I use is that I can write a program on it or I can download a program on to it and run it. That’s kind of important to me, and that’s also kind of important to the whole future of the internet … obviously a closed platform is a serious brake on innovation.”
Source : The Guardian
Olympics 2012: branding ‘police’ to protect sponsors’ exclusive rights
Britain already has a range of legal protections for brands and copyright holders, but the Olympic Games demand their own rules. Since the Sydney Games in 2000, the International Olympic Committee (IOC) has required bidding governments to commit to introducing bespoke legislation to offer a further layer of legal sanction.
Source : Guardian
Collected Reading 