Pragmatism

Our minds thus grow in spots; and like grease-spots, the spots spread. But we let them spread as little as possible: we keep unaltered as much of our old knowledge, as many of our old prejudices and beliefs, as we can. We patch and tinker more than we renew. The novelty soaks in; it stains the ancient mass; but it is also tinged by what absorbs it. Our past apperceives and co- operates; and in the new equilibrium in which each step forward in the process of learning terminates, it happens relatively seldom that the new fact is added RAW. More usually it is embedded cooked, as one might say, or stewed down in the sauce of the old.

–  by William James

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A Technique for Producing Ideas

If you ask me why I am willing to give away the valuable formula of this discovery I will confide to you that experience has taught me two things about it: First, the formula is so simple to state that few who hear it really believe in it.

– by James Young

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A Technique for Producing Ideas (Advertising Age Classics Library) by James Young

What is most valuable to know is not where to look for a particular idea, but how to train the mind in the method by which all ideas are produced and how to grasp the principles which are at the source of all ideas.

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