Readings

Report highlights Obama’s broken environmental promises:

Is there any chance that Obama is unaware of what Oira is up to? Rena Steinzor, the law professor at the University of Maryland who wrote the report, doesn’t think so. She notes that Sunstein is a longtime friend of Obama, who has for years advocated against government regulations.

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Source : The guardian

The shocking truth about the crackdown on Occupy

The mainstream media was declaring continually “OWS has no message”. Frustrated, I simply asked them. I began soliciting online “What is it you want?” answers from Occupy. In the first 15 minutes, I received 100 answers. These were truly eye-opening.

The No 1 agenda item: get the money out of politics. Most often cited was legislation to blunt the effect of the Citizens United ruling, which lets boundless sums enter the campaign process. No 2: reform the banking system to prevent fraud and manipulation, with the most frequent item being to restore the Glass-Steagall Act – the Depression-era law, done away with by President Clinton, that separates investment banks from commercial banks. This law would correct the conditions for the recent crisis, as investment banks could not take risks for profit that create kale derivatives out of thin air, and wipe out the commercial and savings banks.

No 3 was the most clarifying: draft laws against the little-known loophole that currently allows members of Congress to pass legislation affecting Delaware-based corporations in which they themselves are investors.

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Source : The guardian

John Steinbeck’s bitter fruit

“Literature is not a game for the cloistered elect. Literature is as old as speech. It grew out of human need for it and it has not changed except to become more needed.”

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Source : TheGuardian

Design thinking

Design can be seen as a method: a method to join together separate ideas, information, emotions and organize them to develop a thought. None of the books listed below have any real examples of what is traditionally thought of as design. There are no glossy photos, models or “concepts”. Instead they are books which develop a way of thinking, a method which realizes that what is made is only as good as the way an idea is framed. There is no style, no “big idea”, just different ways to help you see the world you live in and how to rearrange the complexity of that world in a way that makes sense of things.

-KP

What Customers Want : Using Outcome-Driven Innovation to Create Breakthrough Products and Services by Anthony Ulwick

Why does traditional brainstorming often fail to produce breakthrough ideas?Most brainstorming and idea generation efforts yield poor and unactionable results for three key reasons. The first is because managers rarely know how or where to direct employee’s creative energy. The result is much wasted energy, hundreds of useless ideas, and unfortunately, few ideas that are truly worthy of of pursuit. Consider the typical pattern. In most firms, when employees are asked to come up with new ideas they are not directed to focus on specific outcomes; rather, they are asked for ideas to improve the company’s product in general (functions, ergonomics, fit and finish, distribution and packaging), leaving the direction for improvement open to interpretation. In the absence if a specific target, employees in turn focus on what they themselves want to improve rather than on what customers want to see improved

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Design Driven Innovation: Changing the Rules of Competition by Radically Innovating What Things Mean by Roberto Verganti

Alessi knows that if all his new products are successful, the company has been too conservative and has stayed away from the borderline. This is not good, because it opens the field to competitors. So the company periodically pursues more-radical projects. And even when these efforts apparently fail (proposing products that are too extreme-beyond the borderline), that failure is the revealing moment in which the firm finally sees where the borderline was and is in the best position to make a breakthrough with the next project, before and better than its competitors.

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A Technique for Producing Ideas (Advertising Age Classics Library) by James Young

What is most valuable to know is not where to look for a particular idea, but how to train the mind in the method by which all ideas are produced and how to grasp the principles which are at the source of all ideas.

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How Designers Think, Fourth Edition: The Design Process Demystified by Bryan Lawson

Classifying design by its end product seems to be rather putting the cart before the horse, for the solution is something which is formed by the design process and has not existed in advance of it. The real reason for classifying design in this way has less to do with the design process but instead a reflection on out increases specialized technologies. Engineers are different from architects not just because they may use a different design process but more importantly because they understand about different materials and requirements. Unfortunately this sort of specialization can easily become a strait jacket for designers, directing their metal process toward a predefined goal. It is thus to easy for architects to assume that the solution to a clients problem is a new building. Often it is not!

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Quote of the week

“Neo-liberal pro-rich reform in the 1980s. According to World Bank data, the world economy used to grow in per capita terms at over 3 per cent during the 1960s and 70s, while since the 1980s it has been growing at the rate of 1.4 per cent per year”

– Ha-Joon Chang – Faculty of Economics and Politics, University of Cambridge